Advantage Magazine Dane County

Empowering Local Business and Community Through Effective Advertising

We connect local businesses with the community through an affordable, effective advertising platform. Every two months, we deliver a magazine full of valuable savings for readers while helping advertisers get the best return on investment. As a locally owned business, we’re dedicated to supporting our neighborhoods and making a positive impact.

ADV Spring 2026 Cover image
Gardner Co Front Cover (Spring 2026)

East Zone Mailing

Advantage Magazine East has a direct mail circulation of 87,000+ residential living units covering Madison’s entire East side plus surrounding areas including —

  • Cambridge
  • McFarland
  • Cottage Grove
  • Monona
  • DeForest
  • Stoughton
  • Marshall
  • Sun Prairie and Windsor

The magazine is distributed to households with an average median income of $65,000 or more per year.

Gardner Co Front Cover (Spring 2026) 2

West Zone Mailing

Advantage Magazine West has a direct mail circulation of 105,000+ residential living units covering Madison’s entire West side plus surrounding areas including —

  • Black Earth
  • Middleton
  • Brooklyn
  • Mount Horeb
  • Cross Plains
  • Oregon
  • Dane
  • Verona and Waunakee
  • Fitchburg

The magazine is distributed to households with an average median income of $65,000 or more per year.

Advantage Magazine Rock County

Advantage Magazine Rock County has a direct mail circulation of 42,500+ residential living units covering:

  • Avalon
  • Evansville
  • Beloit
  • Janesville
  • Clinton
  • Milton
  • Edgerton
  • Orfordville
advertising-benefits image

%

of recipients open Advantage, indicating strong initial interest

%

of readers look through the entire publication, and 59% revisit it 2–3 times

%

of readers enjoy looking through Advantage and hold onto it for 5-8 weeks

2026-27 PublicationsMailing WeekCopy Deadline
Summer 2026Week of June 8, 2026May 11, 2026
Back-to-School 2026Week of August 17, 2026July 20, 2026
Fall 2026Week of October 5, 2026September 8, 2026
Holiday/Early Winter 2026Week of November 23, 2026November 2, 2026
Late Winter/Early Spring 2027Week of February 22, 2027January 25, 2027
Spring 2027Week of April 12, 2027March 15, 2027
Summer 2027Week of June 7, 2027May 10, 2027
Back-to-School 2027Week of August 16, 2027July 19, 2027
Fall 2027Week of October 4, 2027September 6, 2027
Holiday/Early Winter 2027Week of November 22, 2027November 1, 2027
East Zone Delivery Map image

East Zone Delivery Map

West Zone Delivery Map image

West Zone Delivery Map

Want to elevate your business or organization’s presence in the Madison market?

Advertising in Advantage Magazine is the perfect way to get noticed and connect with your target audience.
Let us help you stand out and grow!