Empowering Local Business and Community Through Effective Advertising
We connect local businesses with the community through an affordable, effective advertising platform. Every two months, we deliver a magazine full of valuable savings for readers while helping advertisers get the best return on investment. As a locally owned business, we’re dedicated to supporting our neighborhoods and making a positive impact.
East Zone Mailing
Advantage Magazine East has a direct mail circulation of 87,000+ residential living units covering Madison’s entire East side plus surrounding areas including —
- Cambridge
- McFarland
- Cottage Grove
- Monona
- DeForest
- Stoughton
- Marshall
- Sun Prairie and Windsor
The magazine is distributed to households with an average median income of $65,000 or more per year.
West Zone Mailing
- Black Earth
- Middleton
- Brooklyn
- Mount Horeb
- Cross Plains
- Oregon
- Dane
- Verona and Waunakee
- Fitchburg
The magazine is distributed to households with an average median income of $65,000 or more per year.
Advantage Magazine Rock County
Advantage Magazine Rock County has a direct mail circulation of 42,500+ residential living units covering:
- Avalon
- Evansville
- Beloit
- Janesville
- Clinton
- Milton
- Edgerton
- Orfordville
%
of recipients open Advantage, indicating strong initial interest
%
of readers look through the entire publication, and 59% revisit it 2–3 times
%
of readers enjoy looking through Advantage and hold onto it for 5-8 weeks
| 2026-27 Publications | Mailing Week | Copy Deadline |
|---|---|---|
| Summer 2026 | Week of June 8, 2026 | May 11, 2026 |
| Back-to-School 2026 | Week of August 17, 2026 | July 20, 2026 |
| Fall 2026 | Week of October 5, 2026 | September 8, 2026 |
| Holiday/Early Winter 2026 | Week of November 23, 2026 | November 2, 2026 |
| Late Winter/Early Spring 2027 | Week of February 22, 2027 | January 25, 2027 |
| Spring 2027 | Week of April 12, 2027 | March 15, 2027 |
| Summer 2027 | Week of June 7, 2027 | May 10, 2027 |
| Back-to-School 2027 | Week of August 16, 2027 | July 19, 2027 |
| Fall 2027 | Week of October 4, 2027 | September 6, 2027 |
| Holiday/Early Winter 2027 | Week of November 22, 2027 | November 1, 2027 |
Want to elevate your business or organization’s presence in the Madison market?
Advertising in Advantage Magazine is the perfect way to get noticed and connect with your target audience.
Let us help you stand out and grow!

